What’s in store in advertising in the future? It’s all about creating interactive marketing tools for your business, as well as the addition of new and innovative ‘Internet-based social media’ in your marketing efforts. This goes to show that the traditional color printing that has been so popular for many years will take a back seat when it comes to advertising campaigns.
And it’s all about having a positive response from your target audience. Interactivity is all about that concept. What makes your browsers satisfied means engaging them in experiences that evoke good memories for your clients. The more your interactive marketing gets inviting, the better it is for your target audience to hand over a positive response to your message.
So what else should we expect in the interactive advertising campaign?
There’s the use of entertainment for one thing. Website developers and marketers are looking at the advantages of creating a site that not only offers more information than you could think of, but also entertaining to boot. Not only do you get noticed and provide excitement to your target audience, more importantly, you are able to connect with them on more personal level. Hence, expert and smart advertisers use the interactive media to create that engaging relationship with their customers and prospects.
Some of the media vehicles that can help you market your business interactively include blogs, podcasts, online videos, and advergames. Along with these interactive media, marketers have been combining them with traditional media models such as your color printing ads to create that distinction and recognition in their target audience.
Let’s take a look at some of the interactive media vehicles:
The idea behind a blog is that you are able to tell your story and your opinions, as well as invite viewers to comment on your story. There are many blogs online. In fact, many blogs are able to provide the opportunity for many business owners to interact with their consumers and pool ideas to make their products even more effective. This is what makes blogs so popular – customers are actually able to give their two cent’s worth to enhance the product they love or the service they just viewed online. All in all, it provides both clients and technology- minded people the satisfaction of being able to participate in such forums.
Podcasts / Videos
Podcasts and online videos are very entertaining as they are able to provide highly entertaining commercials to demonstrate a product or service or even tell an engaging story that affects the emotions of your consumers. It provides a level of empathy among your customers for your business. YouTube and Google Video are just two of the most popular sites that help you attract attention and interest in your message, not to mention that they generate traffic to your business.
This is the bottom line: utilizing interactive media to increase your market share increases your chances of getting a bigger piece of the market pie. By being closer to your customers via your interactive vehicles can go a long way in helping you build your brand and get you the leads you need to increase your sales and profits.